Local SEO, not a one-time SEO project
A lot of “SEO” is a one-time audit with a PDF of recommendations nobody implements. Local SEO for a service business is different — it’s a monthly discipline: keeping your Google Business Profile current, publishing content that targets real local searches, and making sure your name, address, and phone number are consistent everywhere Google looks.
I manage all of it myself, alongside the website, for one flat monthly fee. No separate SEO invoice, no handoff to a subcontractor.