Named the service, named the neighbourhood, ranked for both
Legendary Landscaping's service area runs through Orléans, and artificial turf is one of the specific services homeowners there search for by name. Rather than one generic "landscaping Ottawa" page, the site and its local SEO content name the service and the area together — and it ranks top 3 on Google for artificial turf in Orléans specifically. See the full Legendary Landscaping case study.
The same site also ranks top 3 for interlocking and hardscape across Ottawa more broadly — proof that a specific local target and a citywide one aren't a trade-off, they're both built in from the start.